You may be wondering how Gmail is displaying ads related to the content of mails in your inbox. You be shocked to understand that Gmail is scanning all your mails word by word and based on the mails you receive, Google is displaying Ads in your Gmail account. Gmail is doing this since its launch in the year 2004. Hope now you might have understood how Gmail is displaying computer related ads when you are getting computer related mails and Shoe related ads when you get more shoe related mails. Let me tell you that Google does not scan or peek into Business users using professional G Suite services, but it is scanning Free Gmail user’s inbox.
If you are frustrated and planning to complain Google to stop peeking your mails as it has lot of confidential content, don’t worry, Google has recently announced that it will stop scanning Gmail content for Ad purpose. Google’s senior VP for Google Cloud, Diane Greene, has said that the company made this decision because it “brings Gmail ads in line with how we personalize ads for other Google products.”
Google has not revealed what prompted them to change the policy, but has said that ‘the new policy will be implemented later this year’. It does not mean that Google will stop displaying Gmail Ads, the company has confirmed that Gmail Ads will continue based on your other Google products usage. That is your Gmail ads will be displayed based on your Google search, you tube videos you watch, the Apps you download from Google Play Store etc. If you are frequently searching for Software developers, expect software related ads in your Gmail.