Ola has introduced ‘Offline booking facility – OLA OFFLINE’ which facilitates its customers to book Ola cab with its App even if there is no internet connection. Ola has sent an email to all its customers announcing the Ola Offline booking facility ‘Ola Offline’. The email states that, if the app detects that its user is offline, it will prompt the user to send his / her location via SMS to Ola and instantly Ola will SMS the driver details. The user can contact the driver via phone and fix the ride.
How ‘Ola Offline’ works ?
In the absence of an Internet connection, On attempting to book a cab using Ola app users will be prompted with two options: Retry or Book via SMS.
If the user reached a place with better Internet connection, the user can choose to ‘Retry’ if they’ve come to a place with better Internet connectivity, If not, Click the second option ‘Book via SMS’
If ‘Book via SMS’ is selected, the users will be redirected to their default messaging app where they will see a pre-entered text message requesting Ola to book a cab
On submitting the default text message, immediately users will get an SMS with details about the nearest available categories of cab
On selecting the required Cab category, the user will get the Cab driver details with Phone number. The will also receive the customer contact details and the user can call the driver and fix the ride.
Regular Ola users are excited about this Ola Offline booking feature. Some of the users, who tried this feature by switching off the data, say that the process is very smooth. The SMS sent will be charged by user’s mobile phone service provider and in some cases you may have to send couple of SMS to get reply from Ola. The billing will be sent to your registered mobile number. Whatever may be the case, the Offline booking feature is no doubt a boon for Ola users and it may bring in more users for Ola.
With irregular network coverage even in major cities in India, Ola is sure that Offline booking feature will improve its client’s experience. If the user faces a situation where the data connection is available, but the speed is not enough for using the app, the user has to just turn off the mobile data and still he or she will be able to book a taxi
OLA CTO & Co-Founder Ankit Bhati, on launching ‘Ola Offline’ said, “As the country ushers in the digital revolution with projects such as Digital India and Smart Cities, the way users experience technology is changing. While connectivity continues to be an infrastructural challenge, we are constantly building innovative technology that helps fill the gap, and the launch of the ‘Offline feature’ is a major step in that direction. We understand that while an Ola might be available around you, a working Internet connection might not always be. Ola Offline will now plug this gap.” He also said, “Mobility is an integral part of a developing economy. It should not stop, irrespective of any technology or infrastructural constraint. We will constantly look at innovative ways to realise our mission of building mobility for a billion Indians.”
Ola has announced the launch of ‘Ola Offline’ in major metro cities and the same will be extended to all 102 cities that Ola operates in near future. It is available for all categories like Micro, Mini, Prime and Lux. Ola has piloted the feature in smaller markets like Indore and Nagpur for the last four months.
Launching innovative feature is not new to Ola, as it has already introduces ‘Ola WiFi’, ‘2G optimisation’ and ‘regional language support’. Ola with its variety of offerings like Ola auto-rickshaws, e-rickshaws, Kali-Peelis, has reached all parts of 102 cities where it operates.